David Fasullo
Creative Director  |  Concept. Art. Story.
HEINEKEN THE SUB LAUNCH
E-comm platform, messaging and TVC’s
Launching a new home appliance category is a heroic feat. But Heineken was ready after entrusting Media.Monks with the entire initiative, from an e-commerce platform to the launch TVC’s. 

Centred around a convenient and premium experience, I first developed the central messaging platform, “on tap, at home.” I then creatively lead the team, ensuring all content and materials maintained a through line to this thinking.

Original content was conceived to extend the offering, including a beer pairing guide and pro tips that taught you how pull the perfect draught at home. All together, the experience was designed to introduce the product and help customers make the most of their new SUB.