Creative Director | Concept. Art. Story.
Global site architecture, design and content
After a global brand refresh, GE needed to update their website and content strategy. I lead Media.Monks incredible design and UX teams in this complete overhaul of the .com, including a completely new content area.
After the first few design/ux sprints resulted in a thrilled client team, an auxiliary brief challenged us to increase return traffic, reduce bounce rates and boost email lead generation. The “Industry Brief” was pitched as the solution to these challenges: An area of the site curated with the latest news relevant to each of the industries GE services.
The resulting section was a collaboration of Media.Monks writers and IBM researchers, and spearheaded the in-house editorial processes that continues to fuel this section.