Creative Director | Art. Technology. Story.
PARTNERSHIP + LAUNCH + EXPERIENCE
To launch the Jeep Wrangler Call of Duty Edition, we convinced Jeep to let us take it for a test drive through a (fictional) war zone. We sold this choreographed stunt/experience along side a multi-channel campaign that brought the vehicle’s rugged capabilities to life.
A social game blurred the line between a digital and real-world off-road adventure. Players were recruited through social media and online ads, contacted by a “covert operative,” and tasked with scouting locations for a secret military base --ultimately reinforcing the brand’s connection to exploration and resilience.
This fully immersive activation brought together gamers, Jeep enthusiasts, and adrenaline seekers while driving buzz for COD and the Wrangler MW3 Edition.