Creative Director | Art. Technology. Story.
Global site architecture, design and content
After a global brand refresh, GE needed to update their website and content strategy. I lead Media.Monks incredible design and UX teams in this complete overhaul of the .com, including a completely new content area.
After the first few design/ux sprints resulted in a thrilled client team, an auxiliary brief challenged us to increase return traffic, reduce bounce rates and boost email lead generation. I pitched the “Industry Brief” as the solution to these challenges: An area of the site curated with the latest news relevant to each of the industries GE services.
The resulting section was a collaboration of Media.Monks writers and IBM researchers, and spearheaded the in-house editorial processes that continues to fuel this section.