David Fasullo
Creative Director  |  Concept. Art. Story.
IBMCODE & RESPONSE
Feature length documentary
To foster relevance with a wider development community, IBM looked to showcase coders using their skills to aid natural disaster first responders. Partnering with Media.Monks, the brief was to tell this story in a documentary format.

I created the original treatment, titled “Lightening In A Bottle,” that told the story of three hackathon teams speaking to scientists and testing their ideas at disaster research facilities around the United States. I then worked with the team across three continents to guide the evolving concept to completion. 

The final award-winning film centred around three developers using their projects to help save lives in the aftermath of real-world natural disasters, and demonstrated how powerful storytelling can merge content with strategic marketing.